Troup

Mercury and Gold

10.21.16

LA based rock band Troup will release their sophomore EP Mercury and Gold on October 21st, 2016.  Combining lead singer Alex Troup’s searing lyrics with the band’s charged sound, Mercury and Gold is poised to leave an indelible mark amongst fans of both classic and modern rock. As Impose Magazine says of the title single, “it’s pure rock…complete with that characteristic croon that we have come to know and love from Alex Troup” while The Dish declares, “this raw-edged guitar track that reminds me of lots of unapologetic rock acts of the ’70s, not least because Troup has a Mick Jagger sneer to his singing”.

Alex cut his teeth as frontman of Brit pop-punks Crashland, playing with the likes of Coldplay and Queens of the Stone Age in the U.K. while forging a reputation for incendiary live performances. 

After transplanting to Los Angeles, he met producer and keyboard player Evan Beigel while browsing the vinyl bins at Amoeba Records. With a shared love of classic 70s rock, analog synths, and Brit pop, they formed Troup in 2012 and started recording their debut album, Last Chance for Romance which received spins on KCRW, KCSN, and BBC Radio, etc. Of Mercury and Gold, Alex says, “After our last record, which was more of a break-up record with lots of acoustic guitar, I wanted to get back to my first loves: electric guitar and rock ‘n’ roll”.

Mercury and Gold Track-List:

1 Always On Fire 

2 Mercury and Gold

3 Breakdown

4 Sensation

5 Rag-and-Bone Man

__________________________________

Troup is:

Alex Troup – lead singer/songwriter/guitar

Evan Beigel – keyboards (He also produced both albums.)

Graham Roby – drums

Claudio Tristano – guitar

James Jannetty – bass

News

The future of influencer marketing

Recently Sneak Attack prez Marni Wandner spoke at the Music Ally Sandbox Summit conference in New York. The conference brought music industry leaders, together to discuss the future of digital music marketing. One of the main themes of the conference was the rise in influencer marketing. Viral Nation co-founder Joe Gagliese described influencer marketing as “It’s like hiring your best…

Read more

Sandbox Summit 2018 | NYC #MarketMusicBetter

Learn how to market your music better. Music Ally presents Sandbox Summit NYC; a mix of presentations, panel discussion sessions, and top tips sessions from music industry leaders. On Wednesday, April 25th, 2018 Music Ally will be hosting Spotify, UMG, mTheory, and more at this single day conference. Join Sneak Attack founder Marni Wandner alongside some awesome folks from…

Read more

Drinking Data: Panel at SXSW

We’re pleased to present our panel at SXSW, Drinking Data: Principles of Human-Based Marketing on Friday March 16 at 5pm at the Austin Convention Center. Join Sneak Attack founder and president Marni Wandner, Jenni Sperandeo of Dangerbird Records, Aaron Ford of  The Orchard, and Graham Garner of Sphere Insight for their chat about how to make…

Read more

Speakeasy: Music + Tech Mixer in Austin

Join this year’s Austin edition Speakeasy: Music + Tech Mixer with Sneak Attack Media and special guests Music Ally, Lucky Hound Music, DISCO and Endless Riff.  We’re pleased to join FLOOD Magazine‘s FLOODfest again at Cedar Street Courtyard. Come grab a beer with some incredibly awesome folks in the music + music tech industries. More info and RSVP here

Read more

Free Artist Consultation for Indie Musicians!

Attention independent musicians located in NYC: our digital distribution friends at Tunecore will be hosting an Artist Consultation roundtable on March 1 in Brooklyn, and we’re super excited to be a part of it. Join Sneak Attack founder Marni Wandner alongside some phenomenal folks from Spotify, Chart Room Media , Momentum Worldwide and Audiomack for a great…

Read more

7 Little Ideas for How to Shake Up Your Socials

It’s pretty easy to get stuck on what to post on your socials, especially if you’re short on time (which…who isn’t these days?) Whether you’re a musician, a small business, a startup, a blog – we’ve put together a few ideas of how to breathe some new life into your online presence to have some…

Read more