Alex & Sierra

AS SEEN ON TV

9/30

INgrooves

LA-based pop duo Alex & Sierra is embracing a fresh creative journey with its latest album, As Seen On TV. Previously, the duo’s distinct and imaginative repertoire of covers has been part and parcel of its artistry. Over the past three years, however, Alex & Sierra have been writing captivating original songs that fit comfortably alongside its popular performance canon.

Now, the pair welcomes this new era with a masterful record of covers and originals that pays tribute to Alex & Sierra’s roots while paving the way for the twosome’s future as world-class songwriters.

“This is definitely a bridge to what’s to come,” affirms Sierra. “We’ve grown a lot in the last few years.” Alex adds: “The title is a playful tribute to how most people know us. The album is a nice way to bring our fans with us as we move forward.”

Alex & Sierra’s musicality traverses pop, electro-pop, R&B, soul, and folk for an ethereal aesthetic that is both dreamy and darkly glamorous. The duo has garnered favorable comparisons to the Civil Wars, Ed Sheeran, Jason Mraz, John Mayer, Marc Broussard, Taylor Swift, and Nickel Creek. Alex & Sierra’s Syco/Columbia debut has sold 83,000 copies, and—to date—has earned over 50 million streams on YouTube and Spotify.

The couple first entranced audiences nationwide with its appearance on the televised music competition program X Factor. The twosome had barely performed together a year when Alex & Sierra joined the show, but—even in a formative state—the pair’s gifts were undeniable. Alex & Sierra’s smoldering musicality, easy charm, and artistic authenticity resonated with viewers and judges alike. In 2013, the duo won the show’s first prize and were awarded a recording contract.

Alex & Sierra met in Orlando, Florida while in high school. On the day they met, Alex was singing on a beach with his guitar, and he was introduced to Sierra through a mutual friend. At the time the two met, Alex was gigging in restaurants and bars as a solo artist. The couple discovered their musical connection singing harmonies together in Alex’s truck. The pair’s embryonic musical bond would be fortified with impromptu Sierra guest appearances during Alex’s live shows. “I would call her up onstage to embarrass her,” he says laughing good-naturedly. “You can’t really say no in front of that many people. Early on, we would limp through the songs, but, eventually, we decided to actually start practicing together.”

In 2013, things changed drastically for the couple. Sierra was interning at a radio station, and the station manager asked her to perform at a promo event. She decided to perform at the event with Alex. Preparing for the event forced the duo to learn more covers and take their onstage musical chemistry seriously. Around this time, on a whim, the two sent an Alex & Sierra video to X Factor.

“We were hoping someone from the show would see the video and connect us to a producer. We wanted to network because there weren’t a lot industry opportunities in Florida,” Sierra says. Nine months later, after the two had long forgotten about the video, Alex & Sierra were granted an audition spot. Three months later—about a year after that first official Alex & Sierra performance—the couple were hot contestants on the X Factor. “Overnight we had 20,000 followers on social media. It was a great opportunity,” Alex says.

Alex & Sierra’s latest release, As Seen On TV, features five signature covers of pop hits from the X Factor days, and three originals that sit nicely alongside these modern evergreens. On the interpretive front, highlights include an elegantly rootsy rendition of Britney Spears’s “Toxic,” and a slow and haunting reading of “You’re The One That I Want” from the movie Grease.

Epiphanic cover versions have become part of Alex & Sierra’s artistry, however, with the three originals on the album, the duo prove its mettle as pop songwriters. “Animals” is urban pop at its most sizzling—a tale of voracious and impulsive amorous encounters with sensual harmony vocals and rugged urban beats. The moony electro-pop of “Take Me” whisks the listener away to a netherworld. “That song is about wanting to know where someone close to you goes when they dream,” Sierra reveals. The majestic soulful-piano ballad “You Will Find Me” is an uplifting affirmation of the strength of love.

Up next, Alex & Sierra will be writing a follow-up full-length album and touring. Excited and embracing this new era in the Alex & Sierra epic, Alex says: “It was such an important decision for us to discover what we are capable of as artists on our own terms.” Sierra chimes in: “We’ve created something together we’re really proud of, and it’s so validating. I’m super excited to share it with our fans.”

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