The British Music Embassy returns to SXSW 2018 for its 11th year with a six-night line-up of showcases in partnership with AIM, BBC Music, Department for International Trade (DIT), PPL and PRS for Music. As always, the showcases will put a spotlight on the best of new British music and will take place at the Latitude 30 venue in Austin, Texas, March 12–17.

Every year, The British Music Embassy takes over the venue for the week, playing host to some of the most exciting UK talent. With a wide spread across a variety of genres, from brand new emerging bands to more established artists, these showcases have become the go-to hub for many SXSW attendees over the years. The event will present 20+ artists funded by PRS Foundation, who also curate the Tuesday evening activity with BBC Music Introducing.

For complete line-up and RSVP information, please visit



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