Don’t Chase Felix is the musical brainchild of artist/producer Justin Khoury. After spending three years in the Richmond, VA folk/rock band, The Northerners, Khoury decided it was time for a change. This change came in the form of Don’t Chase Felix, a project stemmed from getting in the studio and exploring. The unique name is an ode to the type of project this has been. Felix, the Latin word for happy, is at the base of it all. As Khoury describes, “I’ve always lived a life that is different than most, and sought to find happiness on an atypical life path. Don’t Chase Felix is this idea that there is more than the standard ‘American Dream,’ cookie cutter representation of life and happiness. It says that it’s okay to live a life that goes against the grain, to pursue what makes you happy in ways that don’t always make sense to others.” Don’t Chase Felix is the musical equivalent of pursuing a life outside of the mold.

The songs follow this ideology, in that they do not adhere to any set genre. Rather than limiting himself, Khoury explored the sounds and styles that he loved most. From Jack White to Bob Dylan and Led Zeppelin to Simon and Garfunkel, Don’t Chase Felix combines past influences with contemporary sonic sensibility to be a project distinctly its own.

Setting up shop at Red Amp Studios in Richmond, VA, Don’t Chase Felix created three distinct tracks, flexing his writing and production chops. “Holiday,” Don’t Chase Felix’s first release from the Red Amp sessions, is a playful folk rock tune that features vocals from Khoury and Caroline Mauck, from local outfit Colin & Caroline. The track, both lively and heartfelt, depicts a journey between two lovers looking to get away. Sonically, Khoury has created a song that is equal parts early Mumford & Sons and equal parts Houndmouth. It is folk rock at its absolute best, with a hint of banjo throughout and a rising guitar solo at the conclusion. “Holiday” provides a little bit of everything for the listener who just wants to get away.


The Syndicate Acquires Sneak Attack Media

Sneak Attack is excited to announce that we’ve been acquired by entertainment marketing agency The Syndicate and will serve as the company’s digital marketing department. Read all about it in Billboard and please visit us at The Syndicate’s website: We look forward to continue to work with all of our amazing clients from within The Syn…

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The future of influencer marketing

Recently Sneak Attack prez Marni Wandner spoke at the Music Ally Sandbox Summit conference in New York. The conference brought music industry leaders, together to discuss the future of digital music marketing. One of the main themes of the conference was the rise in influencer marketing. Viral Nation co-founder Joe Gagliese described influencer marketing as “It’s like hiring your best…

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Sandbox Summit 2018 | NYC #MarketMusicBetter

Learn how to market your music better. Music Ally presents Sandbox Summit NYC; a mix of presentations, panel discussion sessions, and top tips sessions from music industry leaders. On Wednesday, April 25th, 2018 Music Ally will be hosting Spotify, UMG, mTheory, and more at this single day conference. Join Sneak Attack founder Marni Wandner alongside some awesome folks from…

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Drinking Data: Panel at SXSW

We’re pleased to present our panel at SXSW, Drinking Data: Principles of Human-Based Marketing on Friday March 16 at 5pm at the Austin Convention Center. Join Sneak Attack founder and president Marni Wandner, Jenni Sperandeo of Dangerbird Records, Aaron Ford of  The Orchard, and Graham Garner of Sphere Insight for their chat about how to make…

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Speakeasy: Music + Tech Mixer in Austin

Join this year’s Austin edition Speakeasy: Music + Tech Mixer with Sneak Attack Media and special guests Music Ally, Lucky Hound Music, DISCO and Endless Riff.  We’re pleased to join FLOOD Magazine‘s FLOODfest again at Cedar Street Courtyard. Come grab a beer with some incredibly awesome folks in the music + music tech industries. More info and RSVP here

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Free Artist Consultation for Indie Musicians!

Attention independent musicians located in NYC: our digital distribution friends at Tunecore will be hosting an Artist Consultation roundtable on March 1 in Brooklyn, and we’re super excited to be a part of it. Join Sneak Attack founder Marni Wandner alongside some phenomenal folks from Spotify, Chart Room Media , Momentum Worldwide and Audiomack for a great…

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