Leonard Friend is the R&B/Pop persona of musician/songwriter/producer Alex Feder. After the demise of his previous band, The XYZ Affair, Feder moved from Brooklyn to Los Angeles and Leonard Friend was born. Since launching the project he has received acclaim from Nylon Magazine, MTV Buzzworthy, Stereogum, Consequence of Sound, DJ Booth, and many more. His second EP, LXLF, will be released on February 25th.
LXLF came about as a result of a year of jarring transitions and intense loneliness. There was a certain euphoric point of complete acceptance that I hit where I had this “Fine, f*ck it. This is how things are. I am going to get drunk at some random club and dance by myself to the same friggin Rihanna song night after night until 4 am” moment. Which, I dunno, maybe that’s not a moment that most people experience, but that was most of 2011-2012 for me. That feeling of near rapturous loneliness, in a nutshell, is this record.
“We haven’t heard falsetto notes like these in a minute.” VIBE Magazine
“Friend’s New Jack Swing drums and sultry creep give it an inherent “cool” factor that will still toooootally land you someone to make out with.” MTV Buzzworthy
“To state the obvious, Alex Feder’s got moves. The former frontman of Brooklyn indie band The XYZ has now moved on with a solo career as Leonard Friend. The first single off his EP Lynyrd Frynd is filled with lots of jazzy synths and twitchy beats offset by Feder’s soulfully polished vocals, making it the smoothest-sounding debut we’ve heard in a while.” Nylon Magazine
“The elements that make Leonard Friend swoon-worthy are many” Daytrotter
“If you’re sick of jokers, give Leonard Friend a try” DJ Booth
“Alex Feder used to play in Brooklyn’s the XYZ Affair before he moved to LA in 2010 to start a solo project and decided to reinvent himself as an R&B star. Now he’s crafting sensual pop ballads in the vein of Justin Timberlake and Robin Thicke under his nom de pop, Leonard Friend.” Pretty Much Amazing
“Despite all the flash, there’s an undercurrent of more basic rock and roll abandonment and sex appeal laced throughout.” Consequence of Sound
“The sound is a flashback to what great dance music used to be.” Earmilk