RAIGN

Empire Of Our Own

As the harbinger of a new era in pop romanticism, London-born singer/songwriter/artist RAIGN bends boundaries and warps time to create music that’s near-sublime in its transformative power. A darkly dreamy exploration of love in all forms, RAIGN’s lavishly textured take on alt-pop centers on her soulfully seductive vocals and comes infused with an elegant eroticism inspired by everything from the paintings of Gustav Klimt to the high-brow hedonism of Warhol-era New York City to the genre-defying music of acts like Florence + the Machine and Björk. Heady and hypnotic, electro-charged yet ethereal, each song in the Raign repertoire hazes the lines between dream and reality and, in the end, instills its listener with a renewed belief in the supremacy of love.

 

Chiefly produced by Mysto & Pizzi (the New York-based duo known for their work with Avicii and Justin Timberlake, along with their remixes of tracks by artists like Kanye West and Beyoncé), RAIGN’s upcoming debut features such offerings as “Don’t Let Me Go” (a soaring, beat-soaked number whose cinematic intensity recently graced an episode of the CW’s Vampire Diaries) and “A Queen’s Head” (an atmospheric yet deeply melodic reverie produced by Berlin-based artist David Jürgens and accompanied by a video which RAIGN creative-directed to reveal her obsessions with expressionist painting and female sovereigns throughout history). Endlessly showcasing her stunning vocal work and subtly powerful range, the album also finds RAIGN teaming up with collaborators like Fred Falke (Ellie Goulding, Florrie), Dan Heath (Lana Del Rey, The Great Gatsby soundtrack), and C4 (Gucci Mane, Juicy J) to channel her raw passion into gorgeously refined and grandiose arrangements.

 

Bred in London and infinitely inspired by her home city’s culture, RAIGN wrote most of the material that makes up her debut in Berlin and Manhattan—two cities steeped in the creative energy of some of her most beloved artistic idols (a list that includes Klimt and Jean-Michel Basquiat, as well as modern-day outré-leaning artists like Woodkid). Many of the songs began as bursts of divine inspiration arriving at all hours—a near-lifelong poet, RAIGN often wakes in the middle of the night to jot down lyrics and self-record music heard in dreams—and then evolved as RAIGN and her collaborators wove in lush instrumentation, indelible melodies, and artfully crafted beats and grooves.

 

Along with that sonic layering, RAIGN’s music delivers lyrics that hit on both a visceral and spiritual level, with her boldly candid capturing of everyday pain and longing and joy serving as the heart of each song. And thanks to the ever-unfolding meanings of her lyrics—an effect she partly credits to her longtime adoration of John Lennon’s lyrical genius—RAIGN’s music takes on a transcendental quality that allows the audience to slip into new emotional dimensions. “I believe that we can all use our imagination to build our own realities,” notes RAIGN, who also names Pablo Picasso and the iconic Pirelli Calendar as two key influences on her work. “My music’s meant to inspire everyone to understand the freedom that comes from realizing the power of their own imagination, and to create a space for people to be able to feel whatever they really want to.”

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