Sc Mira are everything you never knew you wanted in a band. They are five painfully unique, flawed individuals, that despite their differences, have created something that is difficult to define. For Sc Mira, there is no “file beside”, no “for fans of”. They are pioneers in an age of sameness, when everyone is claiming to be different – and don’t worry, the irony of doing just that isn’t lost upon them.

Formed in 2013 when singer-songwriter Sadye Cage met lead guitarist and all around jack-of-all-trades, Ty Vega, at a warehouse-turned-studio in the heart of the historic Exchange District in Winnipeg, Canada, the duo began inconspicuously enough, playing small acoustic gigs in their hometown. Coffee shops and open mic nights barely scratched their creative itch, and it wasn’t long before Cage and Vega found themselves enlisting additional musicians to play with them both live and in-studio; and so their 2015 debut, Waiting Room Baby, was born. 

Produced by Vega and mixed by Montréal legend, Howard Bilerman (Arcade Fire, Basia Bulat), the six-song album was recorded throughout 2014 in a century-old bank, complete with vault, under the guise of candlelight and several late nights. Featuring a rotating cast of many of the musicians that had joined them on stage throughout the prior year, the critically-lauded record is a snapshot in time – an album that, according to Noisey, “will give you the bad feels in a good way,” and found its way onto countless year-end lists.

Maybe it was their own inner-demons, or maybe they decided to embrace it when, in the very same article, Noisey continued that Waiting Room Baby would make you “feel gloomy”, but for whatever reason, Cage and Vega wanted to get heavier, creepier even, and wrap it all in a hypnotic package that would drive your emotions to move your body in its place. 

Tired of a revolving door of hired guns without a shared vision, the band officially added bassist Mario Lagassé and then-drummer, Jed Desilets to the fold while on tour with CBC Radio 2 personality Rich Terfry, better know by his rapping alter-ego, Buck 65. The swift-worded poet adopted the band, his own “baby giraffes”, and after cutting their teeth on the impromptu tour, the Sc Mira we have today slowly came into focus. Upon returning from tour, keyboardist Caro LaFlamme rounded out the five-piece, with drummer Joel Leonhardt filling the vacant spot left by Desilets in late-2016.

Now, two years after Sc Mira discovered their darkness, the band is back with a new collection of songs, beginning with the aptly titled Keep Crawling EP, consisting of singles “Mexico”, “Free”, and “Breaking My Skin” – three songs that are bright on the outside and cold on the inside. The self-produced EP was guided by an unlikely partner in mix-engineer Ferro Montanino, a pop producer and composer with a knack for film work and an inspired collaboration with electronic superstar Skrillex under his belt. Ferro’s knowledge of the electronic and pop world complimented Sc Mira’s synth-driven dance-rock in an unusual way, and thus the term “death pop” was born.

It’s been a wild ride for this young band, with performances and major festival appearances ranging everywhere from Chicago and New York, to Toronto, Vancouver, and Montreal, as well as an unforgettable show to an immense crowd of teary-eyed fans in Tokyo. Still, it feels as though this is only the very beginning. 

Sc Mira will make you uncomfortable – you’ll question who they are and where they came from, trying to put them in a box that they’ll never fit in. Once you get over the initial shock, though, you’ll realize that you are hearing something new for the first time in a long time, and you just might find yourself beginning a sentence with: “I knew them when…”


The Syndicate Acquires Sneak Attack Media

Sneak Attack is excited to announce that we’ve been acquired by entertainment marketing agency The Syndicate and will serve as the company’s digital marketing department. Read all about it in Billboard and please visit us at The Syndicate’s website: We look forward to continue to work with all of our amazing clients from within The Syn…

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The future of influencer marketing

Recently Sneak Attack prez Marni Wandner spoke at the Music Ally Sandbox Summit conference in New York. The conference brought music industry leaders, together to discuss the future of digital music marketing. One of the main themes of the conference was the rise in influencer marketing. Viral Nation co-founder Joe Gagliese described influencer marketing as “It’s like hiring your best…

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Sandbox Summit 2018 | NYC #MarketMusicBetter

Learn how to market your music better. Music Ally presents Sandbox Summit NYC; a mix of presentations, panel discussion sessions, and top tips sessions from music industry leaders. On Wednesday, April 25th, 2018 Music Ally will be hosting Spotify, UMG, mTheory, and more at this single day conference. Join Sneak Attack founder Marni Wandner alongside some awesome folks from…

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Drinking Data: Panel at SXSW

We’re pleased to present our panel at SXSW, Drinking Data: Principles of Human-Based Marketing on Friday March 16 at 5pm at the Austin Convention Center. Join Sneak Attack founder and president Marni Wandner, Jenni Sperandeo of Dangerbird Records, Aaron Ford of  The Orchard, and Graham Garner of Sphere Insight for their chat about how to make…

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Speakeasy: Music + Tech Mixer in Austin

Join this year’s Austin edition Speakeasy: Music + Tech Mixer with Sneak Attack Media and special guests Music Ally, Lucky Hound Music, DISCO and Endless Riff.  We’re pleased to join FLOOD Magazine‘s FLOODfest again at Cedar Street Courtyard. Come grab a beer with some incredibly awesome folks in the music + music tech industries. More info and RSVP here

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Free Artist Consultation for Indie Musicians!

Attention independent musicians located in NYC: our digital distribution friends at Tunecore will be hosting an Artist Consultation roundtable on March 1 in Brooklyn, and we’re super excited to be a part of it. Join Sneak Attack founder Marni Wandner alongside some phenomenal folks from Spotify, Chart Room Media , Momentum Worldwide and Audiomack for a great…

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