Although he’s new to the industry, 17-year old soulful singer/songwriter Teddy Edwards is somewhat of a veteran when it comes to music. He started piano lessons at four, followed by guitar, and has been writing songs since nine. He eventually taught himself how to produce music via Pro Tools (music DAW). The multi-instrumentalist explains, “I think I’ve always known that it was what I wanted to do. It’s just been such a big part of my life as long as I can remember.” So has his authenticity. Edwards has stayed true to himself, and that translates through to his music. 

“I think that people can honestly tell whether music is real or not. I have a ‘genuinity’ that is hard to maintain in this industry. Growing up in New York City is such an accelerated lifestyle. I stand up for what and who I believe in. My music reflects my reality. It’s a way for people to see who I really am.”

 “I like to think that when people completely devote themselves to something and work hard they can achieve almost anything,” explains Edwards, who produces all of his songs since working with producer/songwriters Phredley Brown musical director for Bruno Mars and Selena Gomez and Black Eyed Peas guitarist, George Pajon, Jr. two summers ago. 

Despite his young age, his music addresses themes and nuances far beyond the halls of high school. “People can relate to the messages in my songs: vulnerability, honesty, fear, guardedness, pressure, confidence, making mistakes and learning. It’s a mix of fun times and dark times – the complexities, contrasts, and ups and downs of life. He continued, “I want to be known as someone who doesn’t just fit in but uses their music to inspire people, someone who works harder than everyone else, is humble but light-spirited and humorous.”


The Syndicate Acquires Sneak Attack Media

Sneak Attack is excited to announce that we’ve been acquired by entertainment marketing agency The Syndicate and will serve as the company’s digital marketing department. Read all about it in Billboard and please visit us at The Syndicate’s website: We look forward to continue to work with all of our amazing clients from within The Syn…

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The future of influencer marketing

Recently Sneak Attack prez Marni Wandner spoke at the Music Ally Sandbox Summit conference in New York. The conference brought music industry leaders, together to discuss the future of digital music marketing. One of the main themes of the conference was the rise in influencer marketing. Viral Nation co-founder Joe Gagliese described influencer marketing as “It’s like hiring your best…

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Sandbox Summit 2018 | NYC #MarketMusicBetter

Learn how to market your music better. Music Ally presents Sandbox Summit NYC; a mix of presentations, panel discussion sessions, and top tips sessions from music industry leaders. On Wednesday, April 25th, 2018 Music Ally will be hosting Spotify, UMG, mTheory, and more at this single day conference. Join Sneak Attack founder Marni Wandner alongside some awesome folks from…

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Drinking Data: Panel at SXSW

We’re pleased to present our panel at SXSW, Drinking Data: Principles of Human-Based Marketing on Friday March 16 at 5pm at the Austin Convention Center. Join Sneak Attack founder and president Marni Wandner, Jenni Sperandeo of Dangerbird Records, Aaron Ford of  The Orchard, and Graham Garner of Sphere Insight for their chat about how to make…

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Speakeasy: Music + Tech Mixer in Austin

Join this year’s Austin edition Speakeasy: Music + Tech Mixer with Sneak Attack Media and special guests Music Ally, Lucky Hound Music, DISCO and Endless Riff.  We’re pleased to join FLOOD Magazine‘s FLOODfest again at Cedar Street Courtyard. Come grab a beer with some incredibly awesome folks in the music + music tech industries. More info and RSVP here

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Free Artist Consultation for Indie Musicians!

Attention independent musicians located in NYC: our digital distribution friends at Tunecore will be hosting an Artist Consultation roundtable on March 1 in Brooklyn, and we’re super excited to be a part of it. Join Sneak Attack founder Marni Wandner alongside some phenomenal folks from Spotify, Chart Room Media , Momentum Worldwide and Audiomack for a great…

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