Recently Sneak Attack prez Marni Wandner spoke at the Music Ally Sandbox Summit conference in New York. The conference brought music industry leaders, together to discuss the future of digital music marketing. One of the main themes of the conference was the rise in influencer marketing.
Viral Nation co-founder Joe Gagliese described influencer marketing as “It’s like hiring your best friend who has way too many friends,” he suggested. “Influencers have more on a friendship-style relationship than any celebrity would have.”